AsBAA Discovery

Amy Yang (top left), Director, Marketing Communications & Partnerships, Asia at VistaJet & AsBAA's Board of Governors member


Last week, Embry-Riddle Aeronautical University hosted a lunch talk session on business models and key stakeholders in Business Aviation. AsBAA's Board of Governors member Amy Yang (Director, Marketing Communications & Partnerships, Asia at VistaJet) was invited to share her experience and insights. Yang is also a lecturer for the Business Aviation Executive Management certificate course at Hong Kong University School of Professional and Continuing Education. Yang has more than a decade of experience in private jet industry on marketing and public relations strategies, branding and business development in the Asia-Pacific region. She specialises in developing campaigns that target ultra-high-net-worth individuals and other niche audiences. Her marketing strategies have consistently helped drive double-digit growth in sales returns.

Amy Yang’s talk started with an introduction to General and Business Aviation and its usage in our daily lives. Amy then compared the differences in various business models in the market, and expanded on VistaJet’s subscription membership model, followed by an overview of key stakeholders in the industry. Amy also discussed possible career options in different sectors and participation highlights in AsBAA Discovery initiatives. Amy also gave her insights on the importance of staying open-minded to opportunities that are different from what the students may be aiming for, as one may never know where an opportunity may lead them.

Simon Chee, Assistant Director Career Services for Embry-Riddle Aeronautical University says: “It is great to welcome back Ms. Amy Yang for another lunch talk session with ERAU Asia students. The talk had bring the students another step closer to the Business and General aviation in the region. Thank you, Amy and AsBAA for supporting and inspiring the future generation of the aviation industry. Our students are looking forward to more sessions with AsBAA.”


Canopy Systems presented the 8th batch of its free webinar series for college students in the Philippines through the partnership with AsBAA Discovery. Over 100 students participated in this webinar held on Saturday, November 20th (0900H - 1700H). Aviation industry experts were present during the webinar to answer questions and share their experiences throughout their careers in aviation. Captain Patrick Roa and Anthony Lam, both representing AsBAA, spoke at this webinar and will continue to speak in the series.