AsBAA, Asia’s representative body for the business and general aviation industry, today announced that it has appointed Anthony Lam as Director of Marketing and External Affairs, a key new role with the leadership team of the association. Anthony will be taking over all responsibilities formerly handled by the external agency.

Zhendong Wu, Chairman of AsBAA said, “AsBAA is very pleased to appoint Anthony Lam as the association’s first dedicated in-house marketing and external affairs person. The position is instrumental to the long term viability and strength of the association and its ability to represent the industry in Asia. Anthony’s dynamic marketing, external affairs, and multi-cultural experience is very well-suited to help guide AsBAA forward. His proven expertise and passion will strategically complement AsBAA’s growing presence.”

Anthony was the editor-in-chief of the region’s leading Asian business aviation magazine JET Asia-Pacific, where he covered the Asian business aviation industry’s development since 2011 and profiled dozens of business aviation entrepreneurs, leaders, and business aircraft owners in Asia and around the world. Previously based in the US and Shanghai and now in Hong Kong, Anthony is an avid FAA-licensed fixed and rotary-wing pilot and was formerly a member of the National Transportation Safety Board’s aviation accident investigative team, where he was awarded for outstanding service by the independent U.S. federal investigative agency. Anthony is a graduate of the University of California, Davis and the San Francisco Conservatory of Music’s esteemed pre-college division.